Saturday, January 31, 2009

"Magic That is Simply FAB"

Back To Basics - Over the past six years I have seen plenty of magic come and go - some good and bad. I have purchased imported magic from other wholesalers only to be embarrassed as to it's quality. It has been frustrating trying to carry all types of magic and in the end be disappointed in not only the craftsmanship but the thought that goes into the item. It seems these days there is something "new" coming out every day - unfortunately a good deal of it is not worth consideration.
I made a pledge to my customers that I would carry only the finest magic tricks, books and DVD's on the market and manufacturing standards would have to meet our strict guidelines. I take great pride in our product line, which by the way has grown to over 75 products. We take care in producing quality magic like our best selling Breakaway Fan you see pictured. We don't see that same care and passion in many items we are listing from other manufacturers - especially those from overseas. So, effective immediately we are removing all of the items on our site that are even the slightest bit questionable. You will see our list of items decrease initially and we will only add items that meet our standards. We can and will order specialty items for you - anything you want - we can order.
We have decided to expand our manufacturing capabilities here at FAB and grow that end of our business to produce the very finest magic in the world, bar none - at an affordable price to our customers. We are currently looking at a separate building to house new equipment. I feel strongly that the market for good,usable,commercial,well made magic is upon us. Orders for our product line has increased to the point where back orders are now over a month backlogged on some items. Also,our retail store is about to go through a redesign which will make it an exciting place to visit.
Within the next few months FAB Magic will be announcing new and exciting products that you will be proud to own and perform. ALL of our magic is made here in the USA - 99% of it here in our hometown. I would like to hear your comments and ideas. It is because of you, the customer, that we will become a world class manufacturer of magic tricks. You can email me at sales@fabmagic.com

Rick Fisher, president

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